John Palmer was born in West Dorset and on leaving school he spent three years with Whitbread in five breweries in the South of England. On returning to Palmers in 1972, he understudied his father, Anthony Palmer, working through all aspects of the business. In 1976 he became a Director. In 1983 he was appointed Managing Director and became Chairman in 1986. John is a non-executive director for Jarrold & Sons Ltd, Norwich, and has held numerous governorships of local schools. He is married with four daughters and his interests include fishing, skiing, cricket, golf, tennis and supporting his family’s equestrian ambitions.