‘The response from Palmers licensees and customers to Orchard Haze has been amazing,’ said John Palmer, Chairman & Managing Director.
‘Over twenty sites are already listing all three ciders from Dorset Orchards and we have seen an unprecedented uplift in sales across the range in the last month.
‘Sales of First Press are up over 30% already in June, and Apple Bee is up more than a quarter in the same period.
‘The cider market remains very competitive but the success of Dorset Orchards in 2017 demonstrates that drinkers are increasingly choosing authentic products with provenance and a point of difference over national brands.
‘Our decision to make Dorset Orchards’ ciders exclusively from apples, never from concentrate and to work with sixth generation cider makers Sheppy’s is what gives us this point of difference.’