Dorset Orchards

sees record start to summer and launches new Orchard Haze cider

Dorset Orchards launched a new cloudy cider for summer. It is crafted from traditional cider apples sourced from orchards in West Dorset. These are blended with dessert apples to create a crisp, naturally cloudy cider, bursting with fresh apple flavours.

‘The response from Palmers licensees and customers to Orchard Haze has been amazing,’ said John Palmer, Chairman & Managing Director.
‘Over twenty sites are already listing all three ciders from Dorset Orchards and we have seen an unprecedented uplift in sales across the range in the last month.

‘Sales of First Press are up over 30% already in June, and Apple Bee is up more than a quarter in the same period.

‘The cider market remains very competitive but the success of Dorset Orchards in 2017 demonstrates that drinkers are increasingly choosing authentic products with provenance and a point of difference over national brands.

‘Our decision to make Dorset Orchards’ ciders exclusively from apples, never from concentrate and to work with sixth generation cider makers Sheppy’s is what gives us this point of difference.’

Palmers licencees and their staff visit one of the Dorset based orchards which provide the apples for the cider.

In conjunction with the launch of Orchard Haze, the Apple Bee branding has received a face lift to give it greater prominence on the bar and the two products have a new double font.

If you are interested in stocking Dorset Orchards Ciders contact Palmers Telesales on 01308 455120/121.

Retail can be purchased online at Palmers Wine Store

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Cleeves Palmer Retires

Cleeves Palmer has today announced that he will be retiring from Palmers and handing over responsibility for the Free Trade business to Josh Palmer Ramus. We wish Cleeves well after more than 43 years’ service to the Company. Coinciding with his retirement, the Company has agreed to buy back all outstanding shares held by Cleeves Palmer. John Palmer, Chairman and Managing Director said, “We are proud to announce this deal to take Palmers into the next chapter of the business’ 229 year history. A huge thank you to our staff, licensees and customers for their longstanding support, this is at the heart of what it means to us to be a family business. My daughter, Emily, and I look forward to continuing to work together to ensure Palmers is successful for generations to come.” For general queries please contact: enquiries@palmersbrewery.com For Free Trade enquiries please contact: tele.sales@palmersbrewery.com For all phone enquiries please call: 01308 422396

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