Joanna, new pub business owner of the Five Bells, Whitchurch Canonicorum
At the age of just 22, Joanna is currently the youngest pub business owner of a Palmers pub. We found out how she was finding her new challenge.
Have you always thought you’d like to run your own pub? What made you take the plunge?
When I started working as a waitress at the Five Bells, I thought the idea would be pretty cool but I never dreamt it would become a reality! Although I was not sure the timing was right (aged 22) to take on such a mammoth challenge, I knew I would look back in five years’ time and regret not taking the plunge.
Having worked at the Five Bells for ten years prior to taking on the pub it’s given me a great insight into the running of the pub and both locals and holiday makers who return.
What do you think the most challenging and rewarding parts of being the sole pub business owner are?
As a sole trade business owner, I think all the positive feedback I get is very rewarding. You know the changes you’ve made to the pub are down to you and no one else! When I see the pub full and it buzzing with locals all smiling and having a chuckle, I know my gamble was the right decision.
The most challenging part of being a sole trade owner is knowing you can’t be everywhere all the time! I have taken on the role as the cook at the pub, which is great and I really enjoy it. However, then I have the responsibility of having to pick the right staff to become front of house, which I can’t be when I’m cooking. I always try to go and speak to the customers after food service so knowing I can trust the staff I’ve hired to help give my customers the right experience is challenging.
How important is it to you to support other local businesses and local producers?
Having grown up within the farming industry, I know how important it is to support local food producers. It’s great to be able to promote the great quality food we can produce in such close proximity to the pub.
What advice would you give to other aspiring female pub business owners?
Why not break the mould and become a landlady. I think having done this people may act surprised it’s not a man in control but actually as long as you have the right staff to help support you on your journey the pub industry really is your oyster! It’s important to believe in your decisions and learn to delegate staff for those jobs you just can’t do. More importantly, don’t be afraid to ask for help from those around you – I’ve been very lucky to have such a supportive family who have been at my beckon call since I took over.
What is your favourite Palmers beer?
My favourite Palmers beer is Dorset Gold, the citrussy taste makes it perfect for a Summer’s Day!
The pub seems to be very busy which is great, can you tell us some of the plans you have for 2025?
The response has been overwhelming from local people and those who have travelled to see me so far. My Sunday roasts have continued to grow in popularity and have gone from 1 meat to 3!
The monthly quiz has been fully booked every month since it’s started. Our themed supper club evenings have proven to be a great success! I am now running two a month for local people to get together and catch up over a home cooked meal and glass of wine.
I have a few plans going forwards into the summer months. The campsite is due to open and I’ll look to extend the pub opening hours. Hoping to provide a traditional cooked breakfast on Saturday mornings. It’s important to me to utilise the space in the beer garden and have some live music events this summer (fingers crossed for good weather)!