Dorset Orchards launched a new cloudy cider for summer. It is crafted from traditional cider apples sourced from orchards in West Dorset that are blended with dessert apples to create a crisp, naturally cloudy cider, bursting with fresh apple flavours.
‘The response from Palmers licensees and customers to Orchard Haze has been amazing,’ said John Palmer, Chairman & Managing Director.
‘Over twenty sites are already listing all three ciders from Dorset Orchards and we have seen an unprecedented uplift in sales across the range in the last month.
‘Sales of First Press are up over 30% already in June, and Apple Bee is up more than a quarter in the same period.
‘The cider market remains very competitive but the success of Dorset Orchards in 2017 demonstrates that drinkers are increasingly choosing authentic products with provenance and a point of difference over national brands.
‘Our decision to make Dorset Orchards’ ciders exclusively from apples, never from concentrate and to work with sixth generation cider makers Sheppy’s is what gives us this point of difference.’
In conjunction with the launch of Orchard Haze the Apple Bee branding has received a face lift to give it greater prominence on the bar and the two products have a new double font.
If you are interested in stocking Dorset Orchards Ciders contact Palmers Telesales on 01308 455120/121.
Retail can be purchased online at Palmers Wine Store